When we launched ModelTable as both a web page and mobile app we realized we needed to really think about our MobileWeb/App strategy and how to scale it.  We decided to go with a web-based, HTML5 strategy so we can not only execute both our seo and network effects approach but also our management and scaling strategy.  With this in mind, we are building out iProfile to manage our onboarding and profiling system for all current and future ventures.   If we cant profile right, we can match right and matching is the name of the game when it comes to most things like revenues or sales or employment. Its in the beginning stage so will take many attempts and adaptations before we feel comfortable bringing it out to the public.