Broken Field Run (noun) – A long run by a ball carrier who suddenly and frequently changes direction to successfully break through widely scattered opposition on a football field by Ron Jackson.

Chad Folkening’s picture should be by that term in the dictionary. As an entrepreneur, the former football player has had to continually change directions to get around obstacles in life. A series of untimely events broke his body, derailed a business and, in the most unbearable one of all, claimed the life of a 25-year-old brother. Yet Folkening has managed to come through it all, learn from experience and emerge stronger than ever as a leading player in the domain investment and website development world.

For several years now I’ve thought that Folkening might be the best kept secret in the domain industry. Don’t get me wrong. Certainly a lot of people in this business know the friendly Midwesterner and he has been one of the biggest players in the space since the mid 90s. However, the self effacing Indiananative, who was a two-time All-State football player at Westfield High School nearIndianapolis, has never been one to talk a lot about himself or his business success. As a result, you haven’t seen his name in industry headlines nearly as often as some of his famous contemporaries.

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